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Relationships are a fundamental aspect of human life. Whether personal or professional, they significantly determine an individual’s happiness, success, and fulfillment. While grand gestures may seem impressive in building relationships, it is often the little things that make a lasting impact.

“The reason I keep coming back to the handwritten note, the same thing I tell young people, is that in your handwriting, we see your heart, it becomes meaningful, and it’s kept.” ~ V.J. Smith

In this episode, Steve talks with V.J. Smith, President of Life’s Great Moments as well as a professional speaker who has spoken to businesses, organizations, and schools throughout the United States and Canada. He is also the author of the bestselling book, The Richest Man in Town, which details V.J.’s relationship with a man who ran a cash register at a local Walmart.

Geared toward relationship building, customer service, and the importance of setting goals, V.J. talks with Steve about what inspired him to write his book, the influences behind V.J.’s relationship outlook, and how a handwritten note can make a huge difference in someone’s life.


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Steve Atkinson

Steven Atkinson

Managing Director, Advisor Relations

For 25 years Steve has helped advisors get into the RIA space and/or helped them grow by developing and sharing a variety of client experience best practices. Steve was an original architect of Buckingham’s Design | Build | Protect® client experience process along with the Life Discovery and Feedforward programs. Steve is also an author of The Wealth Solution and 27 Principles Every Investor Should Know. He is also the host of the Admired Advisor podcast. Steve is a graduate of the University of Nebraska at Omaha with a Bachelor’s in Finance and Investment Banking. Steve lives in Edwards, CO and enjoys spending time with his daughters skiing in the winter or golfing in the summer .