In this episode, Steve talks with Charlie Weidman, Managing Partner at Heritage Financial Counselors in Bedminster, New Jersey.

After 15 years on Wall Street, Charlie wanted to make an impact for everyday people. So, he set out to launch his own firm. But before opening his doors, Charlie immersed himself in the profession, spending time with others in the field and solidifying his approach to business. He ultimately committed himself to building a firm rooted in financial planning and value-based leadership.

Charlie talks with Steve about how his personal and professional values guide clients through hardships, how to engage the next generation in financial planning, and what holistic planning really means.

“I believe that if our hearts and our minds are aligned then we’re doing good things. Making the world a better place, serving people with purpose, and not doing what we do with a priority on one’s own self-interest.” ~ Charlie Weidman

Main Takeaways

  • How you behave before a challenge is indicative of how you react and how clients respond to you during a hardship. Establish your personal and professional values from the start so when things do get tough, everyone knows where your values lie and can trust you to steer the ship.
  • Connect with everyone who has a hand in the financial process, not just those at the top. Treat every colleague like a partner.
  • To speak to the next generation, make yourself available to clients’ adult children and hire young professionals to build relationships with that younger clientele.
  • Holistic advising means cohesively communicating with every person involved in a client’s financial life, including estate planning attorneys.

Links and Important Mentions

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Steve Atkinson

Steven Atkinson

Managing Director, Advisor Relations

For 25 years Steve has helped advisors get into the RIA space and/or helped them grow by developing and sharing a variety of client experience best practices. Steve was an original architect of Buckingham’s Design | Build | Protect® client experience process along with the Life Discovery and Feedforward programs. Steve is also an author of The Wealth Solution and 27 Principles Every Investor Should Know. He is also the host of the Admired Advisor podcast. Steve is a graduate of the University of Nebraska at Omaha with a Bachelor’s in Finance and Investment Banking. Steve lives in Edwards, CO and enjoys spending time with his daughters skiing in the winter or golfing in the summer .