Sales is the lifeblood of any business. Whether it’s a small startup or a multi-national corporation, the ability to generate revenue is critical to long-term success. But selling is about much more than just transactions and making a sale. It involves a slow developing process of building relationships, creating value for clients, and helping them achieve their financial goals over the long term.

“If you want to master being a great financial advisor, be relatable, be innovative, help people through sense-making, and be a master visionary.” ~ Marques Ogden

In this episode, Steve talks with Marques Ogden, a former NFL football player, and a three-time best-selling author. Marques attended Howard University and was drafted into the NFL in 2003. He retired after five years to pursue a career in construction and contracting and founded Kayden Premier Enterprises. In 2010, Marques won The African American Subcontractor of the Year Award in Maryland but soon went bankrupt, losing almost two million dollars in 90 days. With hard work and determination, Marques became an inspirational keynote speaker, executive coach, podcast host, and marketing leader.

Using his personal story to help business leaders focus on the things that matter, Marques talks about his definition of sales and how to make a sale without making it appear to be one, the four things every leader should know to succeed in any industry, and why authenticity, humility, and vulnerability are important qualities for advisors.



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Steve Atkinson

Steven Atkinson

Managing Director, Advisor Relations

For 25 years Steve has helped advisors get into the RIA space and/or helped them grow by developing and sharing a variety of client experience best practices. Steve was an original architect of Buckingham’s Design | Build | Protect® client experience process along with the Life Discovery and Feedforward programs. Steve is also an author of The Wealth Solution and 27 Principles Every Investor Should Know. He is also the host of the Admired Advisor podcast. Steve is a graduate of the University of Nebraska at Omaha with a Bachelor’s in Finance and Investment Banking. Steve lives in Edwards, CO and enjoys spending time with his daughters skiing in the winter or golfing in the summer .